“We worked very closely with our suppliers to fulfill that durability promise to our athletes. While we can’t balk at the thought of a ski bib that feels like butter and breathes like linen, we’re especially excited about The North Face’s new line of Steep Series gloves constructed with FUTURELIGHT. “The air is flowing in and out of this membrane and it’s waterproof.”, Nanospinning also gives The North Face designers the ability to adjust weight, stretch, breathability, durability, construction (knit or woven), and texture during the manufacturing process to match both athletes’ and consumers’ end-use, activity or environment. Contemporary looks meet a FUTURELIGHT™ membrane to create the Activist - a new type of outdoor shoe. The fabric technology launched October 1 with jackets, pants, and bibs in its Summit Series, Steep Series and Flight Series collections at the brand’s pinnacle Mountain accounts as well as online. Today, The North Face announces the re-introduction of one of the brand's most iconic pieces, the 1994 Retro Mountain Light jacket. Nakupte KOLEKCE FUTURELIGHT za PÁNSKÁ ještě dnes u The North Face. We’re hiring! Born in the mountains out of specific requests from our global athlete team looking for increased performance and breathability in their waterproof gear, FUTURELIGHT is a revolutionary way to stay dry inside and out. “You want to stay dry but you also need to breathe,” said Chin. Adjustable bungee waist and hem cinch with oversize cardlocks. It packs a lot of efficiency in being both waterproof and breathable. A t a media event in New York City in early October, The North Face celebrated the launch of Futurelight with a performance by Grammy Award-winning songwriter Mura Masa and an elaborate art installation telling the story of breathable, waterproof protection delivered by the break-through membrane technology.. Oficiální online obchod The North Face. Explore the collection. Free delivery & free returns. The North Face athletes and media test FUTURELIGHT in the Elk Mountains; photo credit: Tomas Zuccareno FUTURELIGHT is a harbinger to what TNF notes is … FUTURELIGHT fabric was born in the mountains, inspired by The North Face global team of athletes looking for increased performance and breathability in their waterproof gear. Back in January, The North Face dug into its archives and brought back the Extreme line.Now, the brand has once again looked into its storied past for inspiration as it's bringing back the popular '94 Mountain Light jacket but adding a modern twist, FUTURELIGHT. Shop all FUTURELIGHT™ apparel at The North Face Canada - made with our most advanced breathable, waterproof material. It is creating a new paradigm for what I expect out of a waterproof material.”. Cortina said the beyond resonating with athletes, the recycled properties help The North Face meet aggressive goals around sustainability. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. £539. Kelly Cortina, VP of global product, The North Face, said the waterproof and breathable protection properties of Futurelight were developed using nanospinning technology. Gore-Tex products, The North Face Futurelight, and Polartec NeoShell are all examples of laminates. The North Face also promises that Futurelight delivers full waterproofing and plenty of toughness. So to deliver on lightweight, to improve on how you feel and how comfortable you are, and then to know it’s going to last is a pretty big deal. FUTURELIGHT is already being crafted into The North Face’s fall 2019 product line, with a focus on snowsports. Stylistically speaking, we also love what The North Face Activist FutureLight Mid brings to the table. The reason for this is because the North Face gets it's name from the fact that the north face of a mountain is the most difficult to climb; It receives no direct sun light, therefore it is always in the dark. The brand features FUTURELIGHT gear being put to the test in harsh weather conditions. The rain jacket may keep an individual dry from the rain but the tradeoff is the body starts feeling sweaty, clammy and over-heated. The real purpose of the trailer concept is to help advertise Futurelight fabric, a new highly breathable and waterproof outerwear fabric that The North Face debuted at CES 2019 C.C. Wearers find themselves continually wanting to take the jacket off. We’re yet to take these things out on a proper adventure but so far, so good. The North Face uses own and third party cookies for marketing, profiling and analytics purposes, and to ease your navigation on the site. Features Include - Relaxed fit - Lightweight FUTURELIGHT™ 2L shell with mesh and taffeta drop lining - Heavier weight, abrasion-resistant FUTURELIGHT™ 2L fabric blocked in high-stress areas Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. Cortina said while bringing breathability to waterproof gear to support performance was the goal of the multi-year project for The North Face’s product development team, a “byproduct” of the development is the softness of the fabric and how it drapes. Shop The North Face Activist Futurelight Sneakers at East Dane, designer men's fashion. With the launch of FUTURELIGHT™, The North Face is also aiming to deliver industry-leading sustainability practices through its new fabric creation process. In 1966 Doug Tompkins founded The North Face, which was initially a small ski and hiking shop, direct sales and correspondence, in the North Beach area of San Francisco, USA. So that’s a pretty big change for any athlete and certainly any person as well.”. Please be aware that our site is best experienced with Ad Blockers turned off. The official The North Face online store. Here at REI, staff members are ready to see it on shelves. At a media event in New York City in early October, The North Face celebrated the launch of Futurelight with a performance by Grammy Award-winning songwriter Mura Masa and an elaborate art installation telling the story of breathable, waterproof protection delivered by the break-through membrane technology. Great pay, benefits, and culture. Finally, Futurelight is helping The North Face bring additional sustainability practices to three-layer garments. The North Face FUTURELIGHT TV Commercial, 'Defy the Past' Ad ID: 2453256 15s 2019 ( Online-Only ) SHOW MORE. On Oct. 1, 2019, The North Face announces the revolution begins. For more than 50 years, The North Face® has made activewear and outdoor sports gear that exceeds your expectations. “The launch of Futurelight is about more than a fabric technology or a single jacket, it is about a new paradigm in clothing and protection,” said Steve Lesnard, VP of marketing at The North Face, in a statement. We’re looking forward to getting out there, with them on our feet, and seeing what they’re really made of. “So the nice thing about a jacket with Futurelight is you don’t have to stop, take it off, get cold, put it back on. FUTURELIGHT also provides an air flow of 1.5 ft³/minute. The effort will feature several world-class athletes including Nelson and Chin, as well as snowboarder Leslie Pelosi and runner Coree Woltering. The North Face was founded in 1966 with the mission of creating the best mountain material and promoting a global movement of exploration of the world.. For this iteration of the jackets, the new-age FUTURELIGHT technology is incorporated into seven colorways of the Mountain … Analytics and insight reports about the TV advertising world, Sports Authority Holiday Sale TV Spot, 'It's Here! TV marketing doesn't need to be in a silo. Membrane: This is what makes a laminate waterproof. FUTURELIGHT™ is the world’s most advanced breathable-waterproof outerwear technology, developed using nanospinning technology and sustainable practices. “It’s a super-thin membrane but also very strong and very durable,” said Cortina. Alistair Hall took to the mountains to find out if it lives up to the hype. The face and backer layers are made up of 90 percent recycled materials. Shop The North Face Activist Futurelight Sneakers at East Dane, designer men's fashion. The North Face’s campaign promoting its Futurelight fabric innovation will be one of its biggest, setting a fresh, product-focused tone to cut through in an age of environmental advertising. From high-altitude expeditions to big-wall climbing missions, FUTURELIGHT™ fabric keeps you dry while keeping the elements out. The North Face A-CAD FUTURELIGHT is the winner of our OutdoorGearLab's Editor's Choice Award for women's uninsulated resort ski jackets. ', The North Face TV Spot, 'Your Land' Song by My Morning Jacket, The North Face TV Spot, 'Imagination' Featuring Tom Wallisch, The North Face TV Spot, 'Innovation' Featuring Xavier de le Rue, The North Face TV Spot, 'Never Stop ________. By Thomas J. Ryan . Suitable for the launch on 01.10.2019 you can find the new The North Face Futurelight Outdoor Jackets in our Keller Sports Online Shop. Intro. € 750,00-20% € 600,00 . © THE NORTH FACE® AP 2020 “Versus the earlier prototypes and what we expected entering into this, what we ended up with draped much more than we imagined and it’s softer than thought it would be and ultimately more comfortable.”, The draping capacity helped the outdoor brand bring “great fitting garments” to support performance. The North Face 1994 Retro Himalayan Futurelight Parka Parka - Color summit gold. The North Face Futurelight now at Keller Sports. For comparison: the highly breathable eVent material has a maximum MVTR of 30,000 g/m²/day. “During the past two years, our world-class team of climbers, skiers, alpinists, snowboarders and trail runners has been rigorously testing Futurelight across every discipline to prove this technology in varying weather conditions and climates all over the world,” said Nelson, The North Face athlete team captain, in a statement. 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