MB Projects is helping Paris Musées to develop their visibility in China. Since 2017 we manage the official WeChat and Weibo accounts of Paris Musées, and have grown a strong community of Chinese followers in China and abroad, by redesigning its image, redefining its editorial line, sharing high-quality and engaging content, and building a strategic network of partnerships and collaborations.
Paris Musées is a public institution responsible for managing the 14 museums of the city of Paris, developing and highlighting their collections. Among these museums are some of the most prestigious French museums such as the Petit Palais, also known as the fine arts museum of Paris, the Museum of modern art of the city of Paris, the Palais Galliera – Paris Fashion Museum, Musée Cernuschi – Paris Asian Arts Museum, Maison Victor Hugo, Maison Balzac, etc.
All of these museums contribute to the culture wealth and influence of Paris, enhancing different kinds of arts and producing high quality exhibitions. Today, the museums of the city of Paris welcome more than 2 million visitors each year.
For more information on Paris Musées, please check: www.parismusees.paris.fr
To follow the official WeChat and Weibo accounts of Paris Musées please scan below: