Click the orange button on the top of the page that says +关注 to follow someone. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. I’m not helping him advertise. Key stories and trends shaping China's luxury market delivered right to your inbox! But I can’t say who it is. As such, they are more open-minded about second-hand goods and recirculating their belongings. When photos are uploaded on Weibo, they usually bear the user’s account name as a watermark – however, on this selfie, the watermark was from an unknown different account. On the other hand, while Yang Yang never stated he had a private second account, the actor recently gave himself away when he uploaded a selfie earlier this month. 梦想发射计划 (Dream Launch) Take Off Take Over The Moon Awaken The World Bad Alive (English Version) NCT Resonance Pt. Thousands of fans left him good wishes on Weibo, China's Twitter-like microblog site. Patagonia Educates Consumers About Fashion Supply Chain This Double-12 Shopping Festival, BRAND Patagonia CATEGORY Fashion PLATFORMS Weibo, WeChat, Tmall MEDIUM Short Film, Offline Exhibition, Livestream. All rights reserved. WeChat user Zhang Nuoya commented below the campaign post that “as a loyal follower of Patagonia, I appreciate its commitment to sustainability and environment protection.” The livestream of the opening-night panel discussion touched upon topics such as plastic recycling, ocean pollution, labor issues, and consumerism, bringing new perspectives to audiences about how to scrutinize both the fashion industry and their own buying behaviors. 80.2k Followers, 6 Following, 432 Posts - See Instagram photos and videos from 杨洋 YangYang (@officialyangyang) VERDICT In China, an anti-consumerism sentiment has emerged since before this year’s Singles’ Day Shopping Festival. The young actor – with 52 million Weibo followers – has a cult following among young netizens while maintaining a decent personality, which aligns with the brand’s strategic rejuvenation. What is Yang Mi’s favorite secret skill? This category only includes cookies that ensures basic functionalities and security features of the website. According to the Beijing Times, the woman filmed called for a designated driving service last year only to fall victim to an unlicensed driver. Systematic factors Affectivetone.Severalcontent-relatedfeatures,suchasemotions,topics,andadvocacy,areknownto be important factors associated with information diffusion (Wang et al., 2019). I guess in my bones I’m still a young girl who enjoys culture and literature. Keywords such as “Dunhill brand ambassador” and “Yang Yang” became the most mentioned ones after GQ’s event on December 4. We also use third-party cookies that help us analyze and understand how you use this website. Lenovo’s (HKEx: 992) talkative CEO Yang Yuanqing was headline news in the microblogging realm over the past week, as the chatty executive formally launched his own account on Sina Weibo and proceeded to bombard the airwaves with a steady series of thoughts on a wide range of topics. It won’t solve any social issues.” Others praised Yang as a feminist pioneer, adding that her jokes were mild when compared to her western counterparts. The absolute number one this list is the ‘Queen of Weibo’ Xie Na … It is mandatory to procure user consent prior to running these cookies on your website. The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Will Margiela Fragrance’s Ambassador Appointment Boost Its Brand Awareness in China? The latter gives insight into some of China’s most successful campaigns, which often come from local players, and are outside of the beauty and fashion space. Xie Na: 102 millions (host) 2. I’ve linked his Weibo page here. OVERVIEW  British luxury brand Dunhill announced Chinese actor Yang Yang as its global ambassador on December 4 at the GQ China Men of the Year Awards 2020 – the media outlet’s annual celebration of cultural high points. How The Top Brands Are Recruiting First-Time Buyers In China, Predictions For The Chinese Luxury Market In 2021. As of publication, the livestream on Tmall has received nearly 190,000 views. By hosting a physical exhibition as well as an online livestream that amplifies the recycling story, Patagonia is not only strengthening the stickiness of its brand community, but it’s also attracting new customer prospects who are conscious of these social issues. 10,538 talking about this. Our coverage spotlights global luxury brands, global beauty brands, and local Chinese brands. OVERVIEW  This year marks the first time Patagonia’s Worn Wear 2.0 program, which promotes the recycling of used clothes, has rolled out its Trade-In initiative in China. This website uses cookies to improve your experience while you navigate through the website. Behind Perfect Diary’s Winning Cultural Collaboration Strategy, China’s Most Controversial Fashion Incidents in 2020, CCI Q&A: Steven Ekstract on the Year in Content-Commerce, Little Red Book’s New Campaign Rides The Hot Female Identity Trend, Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives, It’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance, China’s Fourtry Brand Offers Lessons On Streetwear Consumption, China Initiates Antitrust Probe Into Jack Ma’s Alibaba Group, News That Jack Ma Is Lying Low and Not Missing, Sends Alibaba Shares High, Three Powerful Luxury x Artist Collaborations From 2020. 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