Now accurate business planning, effective marketing, global sales, systematic management, real time monitoring, instant customer support and long term business growth cannot be achieved at the optimum level without IT. It covers all electronic products that deal with information in a digital form. Information technology allows businesses to make better decisions. From this, it will help in increasing productivity even physical work has been done in the office. The company and the service cost paid to the user. Answer All organizations need information in order to make effective decisions. It provided a faster, more convenient, and more efficient way of performing business transactions. Innovation is the great way to success in this digital age. By using this site, you agree to this use. Some of these channels are email, webinar, social media, member portals, online newsletters and text or multimedia messaging through the smart phone. Market research can be done in many ways through online surveys, forums, blogs, group discussions using World Wide Web and of course through in-person interviews as well. Many businesses, using information technology is the goal to make a business become more successful, because the speed gain and share information using a particular technology and makes a business can improve performance and productivity. Most businesses of the modern era are subject to security threats and vandalism. IT is considered to be a subset of information and communications technology (ICT). it allows one to work from home or anywhere. Information technology is the only technology which provides you the opportunity to analyse specific data and plan your business journey accordingly. It also provides you many tools which can solve complex problems and plan the scalability (future growth) of your business. Thanks to the Internet Technology that has enabled us to communicate with millions of potential or existing customer in the real time. How many emails did you send? Speed and accuracy are at the heart of making right decision for your business. To analyze the role of information technology, To identify the advantage of information technology. The overall marketing covers public relation, advertising, promotion and sales which subsequently impact on business growth. Information Technology And The Role It Plays In Business 'It is the twenty first century and it is embracing itself with Information and Communication Technology as one of the driving forces behind the accelerator of businesses and enterprises growth around the world . In the modern age, it is proved that digital marketing is a great tool which let you promote your products or services to the global market while sitting in the comfort of your remote office or home. Information technology before was at some sort limited in every sector of banking industry, engineering business and computer society. To design, monitor, test, and control projects and products. Information technology (IT) is the use of computers to store, retrieve, transmit, and manipulate data or information.IT is typically used within the context of business operations as opposed to personal or entertainment technologies. The sole purpose of this article is awareness to those who still do not know much about modern IT. In the retail industry, technology is changing the way many aspects of the industry are conducted. The technology which has already proved itself in last two decades is of course the information technology (IT). Address: Cyprus Headquarters Data used is as part of a strategic plan for achieving the purpose and mission. Role of information technology in business 1.Marketing Large and small businesses are on a level playing field on the Internet. The path of innovation in business means doing something different, smarter or better that will make a positive difference in terms of value, quality or productivity by using emerging or proved technologies of the world. it has helped in terms of management, manufacturing, marketing of communication products and modular type more easily. It is a broad term which includes many concepts like search engine optimisation (SEO), pay per click (PPC), blogging, discussion forum, email shot, SMS, MMS, social media marketing and Smartphone app advertisement etc. it affects individuals, communities, businesses and the nation. Information technology is the only technology which provides you the opportunity to analyse specific data and plan your business journey accordingly. Digital Marketing is a modern phenomenon which let you promote your products or services all over the world. Nowadays many companies have IT departments for managing the computers, networks, and other technical parts of their businesses, such as storing information, protecting information, processing the information, transmitting the information as necessary, and later retrieving information as necessary. Monitoring and maintaining the case history of the patients and the database of the management system. Customer Relationship Management (CRM) systems capture every relations a company has with a customer, so that a more experience gain is possible. This is because technology gave a new and better approach on how to go about with business. As time passes, the role of technology in business is increasingly technological. in business is slowly emerging. Therefore, ICT is concerned with digital data storage, retrieval and transmission. Information technology has become very important in the business world. 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