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MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist with 20 years of experience in China and in the culture field.

MB Projects assists cultural institutions and creative industry companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China. We also advise Chinese institutions and companies looking for help in cultural strategy and engineering, cultural programming, international exposure, etc.

We pride ourselves in offering strategic thinking, professionalism, network, and creativity to projects which we hope can bring long-term contributions, which are socially responsible, and show respect for the art and the public.

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What We Do

We help you build and carry out successfully your cultural projects and strategies in China

We help Chinese institutions and companies looking for advice in cultural strategy and planning; cultural programming, management, and engineering; international exposure, etc.

We assist international cultural institutions and creative sector companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China .

We provide help in the following sectors: museums and galleries; art exhibitions and fairs; architecture and design; cinema and TV; festivals, performing arts, and outdoor events; books and publishing; charity and not-for-profits.

Our Projects

Our past and present projects and clients include

Kering

Fondation Cartier pour l’art contemporain

Cartier Collection & The Palace Museum

Centre Pompidou x West Bund Museum

Fotografiska

Who We Are

Our Team and Network

The Team

An experienced, multilingual, multicultural team, with a great network of partners and cultural professionals to help you!

Leading Culture Professionals

MB Projects works with an established network of freelance consultants or specialized agencies who can join the team depending on each project’s needs.

A Large Network of Partners

15 years of experience in the cultural sector in China, France and the USA, have enabled the founder of MB Projects and her team to establish a solid network of relationships in China and the West.

MB Blog

Check out our latest news and discoveries here

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Cartier, the Power of Magic opens at Shanghai Museum East

Posted on Nov 13, 2024 in MB News

In celebration of the 60th anniversary of the establishment of diplomatic relations between China and France Cartier and the Shanghai Museum have come together once again for the exhibition Cartier, The Power of Magic. MB Projects is proud to have accompanied Cartier Collection for the second time in an exhibition in China, after Beyond Boundaries at the Palace Museum in 2019.

Fabrice Hyber unveiled two monumental murals at Shanghai Lujiazui metro station

Posted on Nov 8, 2024 in MB News

French artist Fabrice Hyber unveiled on November 8th two monumental murals, “La forêt” and “L’amitié” at Shanghai Lujiazui metro station. Created upon invitation by the Power Station of Art, Shanghai Metro, and the Fondation Cartier pour l’art contemporain, this project celebrates the 60th anniversary of the establishment of diplomatic relations between France and China.

Shanghai Art Week: France is In!

Posted on Oct 31, 2024 in MB News

MB Projects is honored to work with the teams of the Embassy of France in China, the French Consulate in Shanghai, and the Institut français on the communication strategy and implementation of “Shanghai Art Week: France is In!”, an artistic program highlighting French projects in the visual arts taking place in the city during the week of the art fairs.