MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist with 20 years of experience in China and in the culture field.
MB Projects assists cultural institutions and creative industry companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China. We also advise Chinese institutions and companies looking for help in cultural strategy and engineering, cultural programming, international exposure, etc.
We pride ourselves in offering strategic thinking, professionalism, network, and creativity to projects which we hope can bring long-term contributions, which are socially responsible, and show respect for the art and the public.
What We Do
We help you build and carry out successfully your cultural projects and strategies in China

We help Chinese institutions and companies looking for advice in cultural strategy and planning; cultural programming, management, and engineering; international exposure, etc.

We assist international cultural institutions and creative sector companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China .

We provide help in the following sectors: museums and galleries; art exhibitions and fairs; architecture and design; cinema and TV; festivals, performing arts, and outdoor events; books and publishing; charity and not-for-profits.
Who We Are
Our Team and Network

MB Projects works with an established network of freelance consultants or specialized agencies who can join the team depending on each project’s needs.

15 years of experience in the cultural sector in China, France and the USA, have enabled the founder of MB Projects and her team to establish a solid network of relationships in China and the West.

MB Projects has been renewed as the digital communication agency for Château de Versailles in China
We are happy to announce that MB Projects has been renewed as the digital communication agency for Château de Versailles in China.
Building on our partnership since 2022, in this new phase we will keep bringing Versailles’ rich heritage and projects to life across Chinese social media, with a focus on deepening engagement and expanding visibility.

From Paris to Shanghai: “Fabrice Hyber… de la vallée” opens at Power Station of Art
Successfully opened on April 1st, … de la vallée marks the sixth exhibition presented in collaboration between the Fondation Cartier pour l’art contemporain and the Power Station of Art in Shanghai. It has been a great pleasure for MB Projects to work with the Fondation Cartier and Cartier teams on this powerful and meaningful project. Congratulations to Fabrice Hyber on bringing it to life!

Cartier, the Power of Magic opens at Shanghai Museum East
In celebration of the 60th anniversary of the establishment of diplomatic relations between China and France Cartier and the Shanghai Museum have come together once again for the exhibition Cartier, The Power of Magic. MB Projects is proud to have accompanied Cartier Collection for the second time in an exhibition in China, after Beyond Boundaries at the Palace Museum in 2019.