MB News | Centre Pompidou – Creation of a Visitor’s Guide/WeChat Mini Program in Chinese
On December 16, 2019, the Centre Pompidou announced the launch of a brand new tool for the Chinese public: a WeChat mini program offering a visitor’s guide to the permanent collections of the Museum. Thanks to this digital tool, specifically designed for them, the Chinese visitors will have access to in-depth information about the artworks, artists, and movements which shaped the 20th century’s art history. MB Projects is very proud to have created this mini program and its content, in partnership with Como Network.
MB News | Centre Pompidou – #PompidouVIP campaign on Chinese social networks
On December 11, 2019, the Centre Pompidou launched the #Pompidou VIP campaign introducing and massively promoting the “Very Important Pieces” of its modern and contemporary collections to the international public. This campaign is simultaneously conveyed to the Chinese public through a specific campaign on the museum’s WeChat and Weibo official accounts. MB Projects is very happy to be managing these accounts since October 2019 and to support the Centre Pompidou in its efforts to engage with and welcome the Chinese public.
MB News | Opening of the Centre Pompidou x West Bund Museum Project
On November 8th the Centre Pompidou x West Bund Museum Project officially opened its doors in Shanghai, in the presence of French President Emmanuel Macron, with two exceptional exhibitions, The Shape of Time and Observations, and a rich program of indoor and outdoor performances, children activities, workshops, and talks, kicking-off a 5-year collaboration between the Centre Pompidou and the West Bund Development Group, the largest ever artistic cooperation between China and France. MB Projects was happy to advise and accompany the Centre Pompidou and the West Bund Group in their collaboration.
MB News | Fondation Cartier – Jean Nouvel retrospective opens at the Power Station of Art, Shanghai
After A Beautiful Elsewhere in 2018 and Ishigami: Freeing architecture in the summer of 2019, the Fondation Cartier pour l’art contemporain inaugurated its third collaboration with the Power Station of Art in Shanghai with Jean Nouvel, in my head, in my eye… belonging…: a retrospective of the work of world famous architect Jean Nouvel, who designed the building of the Fondation Cartier in Paris. On view until March 1, 2020. MB Projects is happy to be continuously assisting the Fondation Cartier with its projects in China, and to be managing their official WeChat and Weibo accounts.
MB | JOB OFFER – Social Media Content Creator + Intern
MB PROJECTS is seeking a new Project Coordinator and a Communications/Social Media Content Creator – trilingual Chinese, French, and English. MB PROJECTS www.mbprojects-china.com MB PROJECTS is a leading agency specialized in cultural strategy and management in China. We accompany foreign cultural institutions in the development of their activities, partnerships, and visibility in China, and […]
MB News | MB Projects January – July 2019 Review
Time is flying and summer is already well underway… Here are some of the projects that have kept us busy at MB Projects over the past six months.
MB News | “Junya Ishigami, Freeing Architecture”
A huge success in Paris in 2018 at the Fondation Cartier pour l’art contemporain, where it was first created the exhibition Junya Ishigami, Freeing Architecture is now presented in Shanghai, at the Power Station of Art, from July 18 to October 7, 2019.
MB News | Beyond Boundaries: Cartier and the Palace Museum Craftsmanship and Restoration Exhibition
From June 1st to July 31st the Palace Museum hosted the exhibition Cartier and The Palace Museum Craftmanship and Restoration Exhibition, an unprecedented collaboration between the French Maison and China’s most important cultural institution, with more than 850 pieces.
MB News | Swiss artist Felice Varini’s first work in China is now on view at the newly opened Galeries Lafayette in Shanghai
Danse d’Ellipses, the first installation in China by internationally acclaimed Swiss artist Felice Varini (b. 1952, Locarno), was unveiled to the public last March 23 in front of thousands of visitors who gathered and admired the work. Commissioned by the Galeries Lafayette for their new location in the financial district of Lujiazui in Shanghai, it […]
MB News | The exhibition “Fondation Cartier pour l’art contemporain A Beautiful Elsewhere” at the Power Station of Art ended on July 29
The exhibition Fondation Cartier pour l’art contemporain, A Beautiful Elsewhere ended on July 29, at the Power Station of Art in Shanghai. The show had been running since April 25, displaying 100 emblematic artworks from the Collection of the Fondation Cartier.
