MB Projects has been renewed as the digital communication agency for Château de Versailles in China
We are happy to announce that MB Projects has been renewed as the digital communication agency for Château de Versailles in China.
Building on our partnership since 2022, in this new phase we will keep bringing Versailles’ rich heritage and projects to life across Chinese social media, with a focus on deepening engagement and expanding visibility.
Over the past three years, we’ve:
- Boosted the WeChat and Weibo accounts, driving broader reach and enriching user interaction
- Expanded to new platforms like Bilibili and Channels
- Highlighted key moments such as the historical exhibition “La Cité Interdite et le Château de Versailles” with dedicated campaigns, KOL collaborations, podcasts etc.
- Livestreamed exclusive content like a private Château visit on Bilibili
…And much more!
We’re thrilled to continue this journey with Versailles, bringing its cultural legacy even closer to the Chinese audience. The next chapter promises exciting new collaborations, dynamic content, and even greater reach . Thank you to the Versailles team for your trust!
On top of Château de Versailles, MB Projects also manages the Chinese social media accounts of Centre Pompidou, FondationCartier and Paris Musées. Stay tuned and follow us for the latest updates!
MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist, with 25 years of experience in China and in the culture field. MB Projects assists international and Chinese cultural institutions, creative industry companies, and brands wishing to explore opportunities, develop activities, implement cultural projects, build partnerships, or extend their visibility in China.
