World premiere of the “Horizon of Khufu” at the Arab World Institute, a journey in Ancient Egypt using cutting-edge VR technology.
On June 14th 2022 the “Horizon of Khufu”, the second Immersive Expedition created by Emissive, premiered at the Arab World Institute in Paris. The experience takes visitors to the Giza Necropolis, the famous Egyptian site home to the three Great Pyramids, and then on a journey 4,500 years back in time to attend the funeral […]
Exhibitions, performances, social media, seminars…2021 has bustled with projects and events for MB Projects and we are so happy to see that, in spite of travel and sanitary restrictions, museums, institutions, artists, and all players are not only adapting but creating new ways to keep working and interacting with the Chinese audience. We foresee an even busier 2022 but before we dive into the new year we would like to look back at the past year and announce some very special news we are particularly excited about…
Inauguration of “Women in Motion at West Bund”, a program to celebrate women’s creativity in dance and choreography
From October 22 to 24, 2021, Kering and the Centre Pompidou x West Bund Museum presented Women in Motion at West Bund in Shanghai, a three-day contemporary dance festival aiming to celebrate, promote and support women’s creativity in choreography. MB Projects is very proud to have helped Kering build this new and meaningful Women in […]
Opening of the exhibition “Trees” in Shanghai, presented by the Fondation Cartier and the Power Station of Art
On July 8th, 2021, the exhibition Trees, presented by the Fondation Cartier pour l’art contemporain and the Power Station of Art (PSA), officially opened in Shanghai. This is the 4th collaboration between the Fondation Cartier and the PSA, the museum of contemporary art of the city of Shanghai, after A Beautiful Elsewhere (2018), Ishigami (2019) […]
On April 26-29, 2021, the Chinese Museums Association held its annual Museum Training Seminar in the city of Yangzhou: a training program designed for museum directors, curators, coordinators, etc. throughout China. More than 150 museum professionals from every province in the country attended the seminar, representing a wide range of province or city-level public institutions. […]
What a year it’s been! The past 12 months have not been without challenges but although disrupted, things in the culture industry did not stop for long in China. Museums, institutions, galleries, artists and all other players quickly demonstrated resilience and adapted to the situation finding new ways to keep creating, performing, and communicating with the public.
At MB Projects, we are proud to have helped our clients navigate through these challenging times and stay ahead of the curve by observing the industry evolution, analyzing new trends, innovating in digital communication and strategizing for development in 2021.
In order to celebrate and promote the reopening after refurbishment of the Musée Cernuschi in March 2020, MB Projects did a special communication campaign on Chinese social media, allowing the Chinese public to get familiar with the institution and its extraordinary collections. The audience discovered, through a series of WeChat and Weibo posts on Paris […]
Throughout the country, cinemas, concert halls, theaters, museums, galleries and all entertainment venues have been closed indefinitely, and thousands of performances and exhibitions have been cancelled or postponed. The consequences go beyond China. But times of unexpected hardship are also an opportunity to take a step back and think about the way we do things, the art scene is responding proactively and we are currently witnessing a very strong trend in developing new and original digital projects. Here is an insight of what is going on in our field, which we would like to share with you.
The fall season was very busy at MB Projects, with successful museum and exhibition openings and the launch of some exciting new projects on social networks…
We take the opportunity of this letter to wish you all a very happy holiday season and send you our best wishes for the New Year. On our side, 2020 will mean more new projects and… the celebration of MB Projects’ 5th Anniversary! A great occasion for us to thank all our clients and partners for their constant trust and support along the years!