What a year it’s been! The past 12 months have not been without challenges but although disrupted, things in the culture industry did not stop for long in China. Museums, institutions, galleries, artists and all other players quickly demonstrated resilience and adapted to the situation finding new ways to keep creating, performing, and communicating with the public.
At MB Projects, we are proud to have helped our clients navigate through these challenging times and stay ahead of the curve by observing the industry evolution, analyzing new trends, innovating in digital communication and strategizing for development in 2021.
Throughout the country, cinemas, concert halls, theaters, museums, galleries and all entertainment venues have been closed indefinitely, and thousands of performances and exhibitions have been cancelled or postponed. The consequences go beyond China. But times of unexpected hardship are also an opportunity to take a step back and think about the way we do things, the art scene is responding proactively and we are currently witnessing a very strong trend in developing new and original digital projects. Here is an insight of what is going on in our field, which we would like to share with you.
The fall season was very busy at MB Projects, with successful museum and exhibition openings and the launch of some exciting new projects on social networks…
We take the opportunity of this letter to wish you all a very happy holiday season and send you our best wishes for the New Year. On our side, 2020 will mean more new projects and… the celebration of MB Projects’ 5th Anniversary! A great occasion for us to thank all our clients and partners for their constant trust and support along the years!
On December 16, 2019, the Centre Pompidou announced the launch of a brand new tool for the Chinese public: a WeChat mini program offering a visitor’s guide to the permanent collections of the Museum. Thanks to this digital tool, specifically designed for them, the Chinese visitors will have access to in-depth information about the artworks, artists, and movements which shaped the 20th century’s art history. MB Projects is very proud to have created this mini program and its content, in partnership with Como Network.
On December 11, 2019, the Centre Pompidou launched the #Pompidou VIP campaign introducing and massively promoting the “Very Important Pieces” of its modern and contemporary collections to the international public. This campaign is simultaneously conveyed to the Chinese public through a specific campaign on the museum’s WeChat and Weibo official accounts. MB Projects is very happy to be managing these accounts since October 2019 and to support the Centre Pompidou in its efforts to engage with and welcome the Chinese public.
On November 8th the Centre Pompidou x West Bund Museum Project officially opened its doors in Shanghai, in the presence of French President Emmanuel Macron, with two exceptional exhibitions, The Shape of Time and Observations, and a rich program of indoor and outdoor performances, children activities, workshops, and talks, kicking-off a 5-year collaboration between the Centre Pompidou and the West Bund Development Group, the largest ever artistic cooperation between China and France. MB Projects was happy to advise and accompany the Centre Pompidou and the West Bund Group in their collaboration.
After A Beautiful Elsewhere in 2018 and Ishigami: Freeing architecture in the summer of 2019, the Fondation Cartier pour l’art contemporain inaugurated its third collaboration with the Power Station of Art in Shanghai with Jean Nouvel, in my head, in my eye… belonging…: a retrospective of the work of world famous architect Jean Nouvel, who designed the building of the Fondation Cartier in Paris. On view until March 1, 2020. MB Projects is happy to be continuously assisting the Fondation Cartier with its projects in China, and to be managing their official WeChat and Weibo accounts.
MB PROJECTS is seeking a new Project Coordinator and a Communications/Social Media Content Creator – trilingual Chinese, French, and English. MB PROJECTS www.mbprojects-china.com MB PROJECTS is a leading agency specialized in cultural strategy and management in China. We accompany foreign cultural institutions in the development of their activities, partnerships, and visibility in China, and […]
A huge success in Paris in 2018 at the Fondation Cartier pour l’art contemporain, where it was first created the exhibition Junya Ishigami, Freeing Architecture is now presented in Shanghai, at the Power Station of Art, from July 18 to October 7, 2019.