MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist with 20 years of experience in China and in the culture field.
MB Projects assists cultural institutions and creative industry companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China. We also advise Chinese institutions and companies looking for help in cultural strategy and engineering, cultural programming, international exposure, etc.
We pride ourselves in offering strategic thinking, professionalism, network, and creativity to projects which we hope can bring long-term contributions, which are socially responsible, and show respect for the art and the public.
What We Do
We help you build and carry out successfully your cultural projects and strategies in China

We help Chinese institutions and companies looking for advice in cultural strategy and planning; cultural programming, management, and engineering; international exposure, etc.

We assist international cultural institutions and creative sector companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China .

We provide help in the following sectors: museums and galleries; art exhibitions and fairs; architecture and design; cinema and TV; festivals, performing arts, and outdoor events; books and publishing; charity and not-for-profits.
Who We Are
Our Team and Network

MB Projects works with an established network of freelance consultants or specialized agencies who can join the team depending on each project’s needs.

15 years of experience in the cultural sector in China, France and the USA, have enabled the founder of MB Projects and her team to establish a solid network of relationships in China and the West.

MB Projects 2021 Review and Holiday Greetings
Exhibitions, performances, social media, seminars…2021 has bustled with projects and events for MB Projects and we are so happy to see that, in spite of travel and sanitary restrictions, museums, institutions, artists, and all players are not only adapting but creating new ways to keep working and interacting with the Chinese audience. We foresee an even busier 2022 but before we dive into the new year we would like to look back at the past year and announce some very special news we are particularly excited about…

Inauguration of “Women in Motion at West Bund”, a program to celebrate women’s creativity in dance and choreography
From October 22 to 24, 2021, Kering and the Centre Pompidou x West Bund Museum presented Women in Motion at West Bund in Shanghai, a three-day contemporary dance festival aiming to celebrate, promote and support women’s creativity in choreography. MB Projects is very proud to have helped Kering build this new and meaningful Women in […]

MB Projects in French media Le Quotidien de l’Art
French media Le Quotidien de l’Art published in its July issue a feature about the growing activities of French Cultural institutions in China, based on an interview with Marion Bertagna, MB Projects founder and director.