MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist with 20 years of experience in China and in the culture field.
MB Projects assists cultural institutions and creative industry companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China. We also advise Chinese institutions and companies looking for help in cultural strategy and engineering, cultural programming, international exposure, etc.
We pride ourselves in offering strategic thinking, professionalism, network, and creativity to projects which we hope can bring long-term contributions, which are socially responsible, and show respect for the art and the public.
What We Do
We help you build and carry out successfully your cultural projects and strategies in China
We help Chinese institutions and companies looking for advice in cultural strategy and planning; cultural programming, management, and engineering; international exposure, etc.
We assist international cultural institutions and creative sector companies wishing to explore opportunities, develop activities, build partnerships, or extend their visibility in China .
We provide help in the following sectors: museums and galleries; art exhibitions and fairs; architecture and design; cinema and TV; festivals, performing arts, and outdoor events; books and publishing; charity and not-for-profits.
Our past and present projects and clients include
Who We Are
Our Team and Network
Check out our latest news and discoveries here
What a year it’s been! The past 12 months have not been without challenges but although disrupted, things in the culture industry did not stop for long in China. Museums, institutions, galleries, artists and all other players quickly demonstrated resilience and adapted to the situation finding new ways to keep creating, performing, and communicating with the public.
At MB Projects, we are proud to have helped our clients navigate through these challenging times and stay ahead of the curve by observing the industry evolution, analyzing new trends, innovating in digital communication and strategizing for development in 2021.
Throughout the country, cinemas, concert halls, theaters, museums, galleries and all entertainment venues have been closed indefinitely, and thousands of performances and exhibitions have been cancelled or postponed. The consequences go beyond China. But times of unexpected hardship are also an opportunity to take a step back and think about the way we do things, the art scene is responding proactively and we are currently witnessing a very strong trend in developing new and original digital projects. Here is an insight of what is going on in our field, which we would like to share with you.
The fall season was very busy at MB Projects, with successful museum and exhibition openings and the launch of some exciting new projects on social networks…
We take the opportunity of this letter to wish you all a very happy holiday season and send you our best wishes for the New Year. On our side, 2020 will mean more new projects and… the celebration of MB Projects’ 5th Anniversary! A great occasion for us to thank all our clients and partners for their constant trust and support along the years!