Since October 2019, MB Projects is assisting the Centre Pompidou Paris with its digital strategy towards the Chinese public, including two main features: the management of its WeChat and Weibo official accounts, and the creation of a Visitor’s Guide Mini Program on WeChat.
The Centre Pompidou opened in 1977, named after French President Georges Pompidou who commissioned the building. Designed by the architectural team of Richard Rogers and Renzo Piano, it is one of the most important modern and contemporary art museums in the world. It houses the Bibliothèque publique d’information (Public Information Library), the Musée National d’Art Moderne, which is the largest museum for modern art in Europe, and IRCAM, a centre for music and acoustic research. The Centre Pompidou welcomes some 3.5 to 3.8 million visitors per year.