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MB Projects is accompanying Kering on the concept, development, and realization of the Women In Motion initiative in China. Kicking-off in 2021 with the Women In Motion at West Bund, a three-day dance festival dedicated to female choreography, in collaboration with Centre Pompidou x West Bund Museum Project, the project continued in January 2023 with the launch of the Women In Motion Mentorship Program, a platform for the next generation of female creators emerging in their fields of creation to express themselves and learn from experts’ experience and insights.


Founded in 2015 out of a desire to showcase women’s contribution to the world of cinema, Women In Motion has become a platform of choice for helping to change mindsets and fight inequality between women and men in the field of culture and the arts. Since 2016, the program has expanded its scope into photography, literature and choreography among many others.

For more information about Women In Motion at West Bund, please check:
MB News | Inauguration of “Women in Motion at West Bund”, a program to celebrate women’s creativity in dance and choreography

MB News I “Women In Motion at West Bund” second edition, highlighting extraordinary choreographers and celebrating creativity

For more information about the Women In Motion Mentorship Program please check:
MB News | Women In Motion Mentorship Program, promoting creativity and dialogue between young female creators and established artists.