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Women In Motion Mentorship Program, promoting creativity and dialogue between young female creators and established artists.

Posted on Jan 11, 2023 in MB News

On January 10, 2023, took place in Shanghai the Women In Motion Mentorship Program, the new program by Kering dedicated to empowering women in the arts. On January 10, 2023, the Women In Motion Mentorship Program took place in Shanghai, a new program by Kering dedicated to empowering young women in the arts. During a half-day session young Chinese female creators had the opportunity to meet, discuss, and share thoughts with three established artists from different fields: soprano Ying Huang, contemporary ink wash artist Peng Wei, and contemporary dancer/choreographer Duan Ni.

The session, under Kering’s Women In Motion initiative, aimed to set up a platform for the next generation of female artists emerging in their fields of creation, to express themselves and learn from experts’ experience and insights. The afternoon delved on topics around the creative process, such as inspiration, boosting creativity, career planning, as well as art’s value for society and individuals. The group was composed of 21 young female creators aged under 35, who are talented and actively engaged in their careers. Creative fields included the visual arts, performing arts (dance, theater), film arts, music (classical and contemporary), literature, architecture, and design.

The session was followed by a dinner where mentors, mentees, and other guests from the art and culture industry continued to meet, discuss, and plant the seed for future collaborations.

MB Projects is delighted to keep working alongside Kering in the development of the Women In Motion initiative in China, this time with a project aimed at supporting and empowering Chinese female artists in the early stages of their careers. For the Women In Motion Mentorship Program we worked on the conception, strategy, project building and implementation.


MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist, with 20 years of experience in China and in the culture field. MB Projects assists international and Chinese cultural institutions, creative industry companies, and brands wishing to explore opportunities, develop activities, implement cultural projects, build partnerships, or extend their visibility in China.