Connecting Art Scenes in China and Korea: MB Projects at SNU

On March 18, Marion Bertagna, Founder and Director of MB Projects, was invited by the College of Fine Arts at Seoul National University to give a lecture to students in the Arts Management program — a great opportunity to exchange ideas and reflect on the art scenes in China and Korea.

Marion shared her career path with the future arts managers and introduced MB Projects — the cultural strategy and consulting agency she founded in 2014. She also presented several case studies illustrating how the agency supports its clients, from strategy to implementation, across a wide range of cultural initiatives in China.

Many thanks to SNU for the kind invitation and meaningful exchange! 

MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist, with 25 years of experience in China and in the culture field. MB Projects assists international and Chinese cultural institutions, creative industry companies, and brands wishing to explore opportunities, develop activities, implement cultural projects, build partnerships, or extend their visibility in China.