Launch of Tracé Bleu in China

We were very happy at MB Projects China to accompany architecturestudio for the launch of the Chinese edition of its book “Tracé Bleu” at Archipelago Bookstore in Shanghai, marking both the agency’s 50th anniversary and the 20th anniversary of its Shanghai office.

“Tracé Bleu” is a concept developed by architecturestodio, rooted in ecological sustainability and humanistic values, and explored through architectural practice, research, exhibitions, and publications. The book launch was accompanied by a cross-disciplinary roundtable entitled “Inhabiting the world differently”, opening the concept to dialogue with artists, curators, urban planners, and academic partners.

From event concept and organization to media outreach and on-stage moderation, we were glad to support architecturestudio in the conception and delivery of the event.

MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist, with 25 years of experience in China and in the culture field. MB Projects assists international and Chinese cultural institutions, creative industry companies, and brands wishing to explore opportunities, develop activities, implement cultural projects, build partnerships, or extend their visibility in China.