MB News | Perrier-Jouët, official sponsor of the exhibition “Masterpieces from the Centre Pompidou” in Shanghai

Groundbreaking exhibition “Masterpieces from the Centre Pompidou 1906-1977”, which is taking place at Shanghai Exhibition Center from October 7, 2016 to January 15, 2017, is made possible with the help of precious sponsors. Among them, the brand Perrier-Jouët, a subsidiary of the leading French group specialized in beverages Pernod-Ricard, is giving its support to the show.

MB Projects is proud to have initiated and built this successful collaboration with Pernod-Ricard in China. We would like to express our gratitude to the brand for its generous and crucial support, and for its contribution in the promotion of Western art to the Chinese public.

As an additional sign of the involvement of Perrier-Jouët in this exhibition, the artwork “The Enchanting Tree”, commissioned by the brand to renowned Dutch designer Tord Boontje, is showcased in the coffee area during the whole length of the exhibition.

“The Enchanting Tree by Perrier-Jouët brings elements of theatre and poetry to the gesture of tasting Perrier-Jouët Belle Epoque cuvée, continuing the brand tradition of collaborating with artists and designers in line with its artistic heritage. The Perrier-Jouët and Tord Boontje collaboration is rooted in a shared vision and appreciation of nature, Art Nouveau & craftsmanship.”

For more info about the sponsor, please visit Pernod-Ricard website: www.pernod-ricard.com