The Palace of Versailles launches its official Channels and Bilibili accounts
Following the extraordinary engagement generated by the Palace of Versailles on WeChat and Weibo, the institution launched two new official accounts in November 2022 on Channels and Bilibili, two key platforms for videos, expanding its outreach to new audiences and reinforcing its position as a major cultural institution for the Chinese public.
In response to the public’s growing interest for quality and entertaining educational content, the Palace of Versailles Channels and Bilibili accounts share videos, subtitled in Chinese, presenting the history of the site and the characters that inhabited it, daily life stories about society and the way of living at the time, etc. The content has been received with enthusiasm by the followers. For example, the launching video on Bilibili has attracted to this day 1.45 million views and more than 4000 bullet screen comments. On Channels, the publication of an amusing video of animated paintings has been shared more than 2000 times.
MB Projects has been managing the Palace of Versailles’ WeChat and Weibo accounts since January 2022 and keeps opening the door to new audiences and reinforcing the engagement with the Chinese public.
MB Projects is a leading agency in cultural strategy and management in China. It was founded by Marion Bertagna, a trilingual China specialist, with 20 years of experience in China and in the culture field. MB Projects assists international and Chinese cultural institutions, creative industry companies, and brands wishing to explore opportunities, develop activities, implement cultural projects, build partnerships, or extend their visibility in China.