MB Projects in French media Le Quotidien de l’Art
French media Le Quotidien de l’Art published in its July issue a feature about the growing activities of French Cultural institutions in China, based on an interview with Marion Bertagna, MB Projects founder and director.
Opening of the exhibition “Trees” in Shanghai, presented by the Fondation Cartier and the Power Station of Art
On July 8th, 2021, the exhibition Trees, presented by the Fondation Cartier pour l’art contemporain and the Power Station of Art (PSA), officially opened in Shanghai. This is the 4th collaboration between the Fondation Cartier and the PSA, the museum of contemporary art of the city of Shanghai, after A Beautiful Elsewhere (2018), Ishigami (2019) […]
2021 Chinese Museums Association Annual Training
On April 26-29, 2021, the Chinese Museums Association held its annual Museum Training Seminar in the city of Yangzhou: a training program designed for museum directors, curators, coordinators, etc. throughout China. More than 150 museum professionals from every province in the country attended the seminar, representing a wide range of province or city-level public institutions. […]
MB Projects 2020 Review and Holiday Greetings
What a year it’s been! The past 12 months have not been without challenges but although disrupted, things in the culture industry did not stop for long in China. Museums, institutions, galleries, artists and all other players quickly demonstrated resilience and adapted to the situation finding new ways to keep creating, performing, and communicating with the public.
At MB Projects, we are proud to have helped our clients navigate through these challenging times and stay ahead of the curve by observing the industry evolution, analyzing new trends, innovating in digital communication and strategizing for development in 2021.
Musée Cernuschi Reopening: Special Communication Campaign
In order to celebrate and promote the reopening after refurbishment of the Musée Cernuschi in March 2020, MB Projects did a special communication campaign on Chinese social media, allowing the Chinese public to get familiar with the institution and its extraordinary collections. The audience discovered, through a series of WeChat and Weibo posts on Paris […]
MB News | Update on MB Projects and the cultural sector in China during the coronavirus crisis
Throughout the country, cinemas, concert halls, theaters, museums, galleries and all entertainment venues have been closed indefinitely, and thousands of performances and exhibitions have been cancelled or postponed. The consequences go beyond China. But times of unexpected hardship are also an opportunity to take a step back and think about the way we do things, the art scene is responding proactively and we are currently witnessing a very strong trend in developing new and original digital projects. Here is an insight of what is going on in our field, which we would like to share with you.
MB Projects September – December 2019 Review and Holiday Greetings
The fall season was very busy at MB Projects, with successful museum and exhibition openings and the launch of some exciting new projects on social networks…
We take the opportunity of this letter to wish you all a very happy holiday season and send you our best wishes for the New Year. On our side, 2020 will mean more new projects and… the celebration of MB Projects’ 5th Anniversary! A great occasion for us to thank all our clients and partners for their constant trust and support along the years!
MB News | Centre Pompidou – Creation of a Visitor’s Guide/WeChat Mini Program in Chinese
On December 16, 2019, the Centre Pompidou announced the launch of a brand new tool for the Chinese public: a WeChat mini program offering a visitor’s guide to the permanent collections of the Museum. Thanks to this digital tool, specifically designed for them, the Chinese visitors will have access to in-depth information about the artworks, artists, and movements which shaped the 20th century’s art history. MB Projects is very proud to have created this mini program and its content, in partnership with Como Network.
MB News | Centre Pompidou – #PompidouVIP campaign on Chinese social networks
On December 11, 2019, the Centre Pompidou launched the #Pompidou VIP campaign introducing and massively promoting the “Very Important Pieces” of its modern and contemporary collections to the international public. This campaign is simultaneously conveyed to the Chinese public through a specific campaign on the museum’s WeChat and Weibo official accounts. MB Projects is very happy to be managing these accounts since October 2019 and to support the Centre Pompidou in its efforts to engage with and welcome the Chinese public.
MB News | Opening of the Centre Pompidou x West Bund Museum Project
On November 8th the Centre Pompidou x West Bund Museum Project officially opened its doors in Shanghai, in the presence of French President Emmanuel Macron, with two exceptional exhibitions, The Shape of Time and Observations, and a rich program of indoor and outdoor performances, children activities, workshops, and talks, kicking-off a 5-year collaboration between the Centre Pompidou and the West Bund Development Group, the largest ever artistic cooperation between China and France. MB Projects was happy to advise and accompany the Centre Pompidou and the West Bund Group in their collaboration.
